Noted is a person and family centric client management platform that enables complex organisations to efficiently manage the care of their clients from a unified system. As an enterprise business, they target health and social care providers.
As an enterprise business, they target health and social care providers.
Noted wanted to increase awareness and leads of their Ideal Customer Profile (ICP), driving many high quality interactions with their prospects out more.
We first engaged Noted in September 2022 and worked directly with Scott Pearson, their Founder, to drive digital marketing within their business.
As with our standard enterprise style approach, we focused on driving high quality, frequent touch engagements over time, rather than purely focusing on lead generation.
So far that strategy is paying off. Both the data and anecdotal evidence show that our activity is driving new, high quality engagements into Noted’s pipeline.
Our strategy was simple. Noted’s audience is on Linkedin, and we know who they are, so let’s build high quality content, often, and take them on an educational journey about the product.
Since launching our strategy, we’ve met with Scott fortnightly (for our growth feedback loop meetings) where we analyse performance and suggest new tests to run.
We’ve iterated on our LinkedIn enterprise marketing playbook, moving from single image ads that focused on website “requests for contact”, to native LinkedIn lead form ads as our key lead driver. We’ve doubled down on the document ad format after initial tests showed very strong performance, and we’ve learned a lot.
We’ve generated 43 leads in the first 6 months of activity, with media spend of $9,800. Frequent feedback in sales calls from prospects is that they’ve been seeing advertising on Linkedin regularly, which suggests increasing awareness across this market.
We’ve also opened doors and conversations that other activities (such as outreach) haven’t been able to do in the past for Noted. Remember, the enterprise approach relies on many touches over long periods of time, which builds into large ARPU customers.
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