Carepatron
Increased organic visits from 3,373 to 68,815 organic visits in 12 months
Carepatron is transforming practice management for solo practitioners and teams. Atlas Digital first engaged with Carepatron in August 2022, prior to their $1 million USD capital raise with Blackbird Ventures Aotearoa.
Carepatron provides workplace management software, competing against traditional practice management providers to deliver a customised workplace management solution for therapists and other medical practitioners.
They wanted to increase their overall awareness and trial sign-ups using digital marketing channels. Working with Jamie Frew (CEO and co-founder) we set out to increase organic traffic for Carepatron using content marketing and SEO, as part of a wider digital strategy. The goal was simple: increase organic traffic as much as possible, and become an authority in this space. This is the story of how we partnered with the Carepatron team to increase organic visits from 3,373 in March 2022, to 68,815 organic visits in March 2023.
p.s. We believed in Carepatron so much that we became investors too!
As part of Carepatron’s inbound marketing approach, we identified organic traffic as a key focus. With limited resources, and established competitors that serve wider audiences, Carepatron needed a clear SEO roadmap to own the search space and become its leading authority.
There are hundreds of thousands of searches related to this space - a massive opportunity if approached correctly. Like the best founders, Jamie was ambitious, when we originally pitched 8 articles per month (an amount we typically find manageable for our clients) his response was, “how about 200 in three months?” Planning and research was crucial to the success of this project, and we set out to identify the best organic keyword opportunities for Carepatron via keyword research, then built those into clusters and topic titles. Finally, we wrote SEO briefs for each, ensuring that they would be SEO optimised and highly likely to rank.
The next stage was planning the content writing process. That amount of volume typically requires strong coordination between both partners. Once we’d determined the best approach, we started pumping out content.
Organic traffic has grown, from 3,373 new users in March 2022 to 68,815 organic new users in March 2023 (a 1,940% increase).
To date, we’ve now published well over 200 articles and templates to the Carepatron website, with hundreds more in the pipeline.
An in-market prospect reading a Carepatron blog today might search “what’s the best workplace management platform?” in the future. And, you can bet your last marketing dollar that the brand equity you’ve built will pay dividends for your business.
That’s what we’re seeing play out with Carepatron, and this is just the beginning.Their total search volume could scale to the hundreds of thousands of searches per month in the coming years.
To date, Carepatron has published over 200 blogs, and more recently another 200 templates.
Conversion wise, we’re driving thousands of dollars worth of conversion costs, every single month.
What an investment, right?
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